Mass Media 03

TOPIC

Should alcohol advertisements be banned?

Essay

◆ Pros
 I strongly believe that alcohol advertisements should be banned for the two following reasons.
 The first reason is that the prohibition of alcohol advertisements can stop arousing minors’ interest in alcohol. Human brain is programmed to become interested in things which one constantly sees. Hence it is natural for minors to be interested in alcoholic drinks if they watch alcohol advertisements. It is unfair to tell them not to drink while alcohol advertisements try to make drinking seem so appealing. In order to prevent this, alcohol advertisements should be banned.
 The second reason is that people who regularly drink alcoholic beverages will drink with or without the advertisements. I do not believe that there are many people who drink only when they see alcohol advertisements. I do not believe that people who have the habit of drinking will stop drinking cold turkey just because they do not see alcohol advertisements. Even if alcohol advertisements are banned, the sales will not decrease. Therefore it is not unreasonable for alcohol companies and industries. Hence alcohol advertisements are not necessary.
 For the aforementioned two reasons, I strongly believe that alcohol advertisements should be banned.
(193 Words)

◆ Cons
 I do not believe that alcohol advertisements should be banned for the two following reasons.
 The first reason is that it is unfair for alcohol companies and industries. Company has the right to advertise their products. If alcohol advertisements should be banned, so should be alcohol itself because otherwise it does not make any sense. Alcohol companies advertise their products which are legal. I believe that there is nothing wrong with advertising legal products.
 The second reason is that alcohol advertisements themselves are not the cause of underage drinking problem although some people say they are. Some minors who drink alcohol beverages will drink with or without alcohol advertisements and the others who do not drink will not drink with or without the advertisements. It is not the advertisements’ fault but that of people who break the law. Should advertisements of kitchen knives be banned if some people commit murder with them? Is it kitchen knives’ fault? I do not think so. The same thing can be said about alcohol. Hence it is totally unfair to blame alcohol advertisements and ban them.
 For the aforementioned two reasons, I do not believe that alcohol advertisements should be banned.
(199 Words)

Date:September 27, 2012

メモ

◆ トピック:アルコールの広告は禁止されるべきか?

例によって、賛成派と反対派を書きました。

賛成派では、
「未成年者のアルコールへの興味をかきたてるのを防ぐ」
「定期的に酒を飲む人は、広告があろうが無かろうが、飲む」
の2つを、キーアイディアに、書いてみました。

反論としては、
「アルコールの広告があっても、酒を飲まない未成年者は大勢いるので、広告のせいではなく、その個人の問題ではないか?」
「夏のビールの広告などは、やはり売り上げに貢献しているのではないか?」
などが考えられます。

反対派では、
「アルコール会社と産業に対して、不公平」
「広告そのものが、未成年者の飲酒の問題の、原因ではない」
の2つを、キーアイディアに書いてみました。

反論としては、
「広告を見た時だけ飲み、広告を見なければ飲まないなんて言う人はまれで、売上に大した影響はないのではないか?だから、不公平ではないのでは?」
「広告とは製品に魅力を感じさせるものなので、やはり大きな原因の一つなのでは?」
などが考えられます。

これは、タバコも同じですね。
タバコの広告のトピックでも、似たようなキーアイディアでいけるとおもいます。